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The Metric that Matters for Startups in 2016

Tom Tunguz

Equally important to note, real estate and transportation are two industries startups historically haven’t upheaved. To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale.

Startup 100
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How to Choose The Right Adwords Agency

Neil Patel

There are more metrics you’ll need to track, but your agency can manage these for you and provide you with the reporting you need once you’re up and running. You should also have access to metrics including impressions, clickthrough rates, keywords, account and ad group structure, and more.

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State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

There’s no doubt that the cloud business models are stronger than they’ve ever been, the quality of companies are the best they’ve ever been, but the volatility is something that’s top of mind for most CEOs and most founders today, and that we engage on a lot. Sky is falling, world is ending, hunker down.

Cloud 165
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8 Real Estate Landing Page Examples & Why They Convert

Unbounce

On a general listing site, you can’t tell how effective your ads are because you don’t have access to those metrics. Since their business model is a bit different than your typical real estate business, this landing page is chock-full of info that explains exactly what they do. Accurately measure campaign results.