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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Plain and simple. The end result?

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

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There are No Shortcuts: 5 Hard-Won Lessons from Zenefits CEO Jay Fulcher

OPEXEngine

A clever business model enabled the company to be “the fastest-growing software company on the planet,” he says. However, this model was unsustainable. Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. Business Model.

Scale 52
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Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

The current product led growth (PLG) trend didn’t come out of nowhere, and neither did the more general direct-to-consumer business model. If we time travel back about ten years, we can see the roots of both of these movements, which harness data to power marketing and drive growth.

Data 52
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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

So I think that is somewhat of a good news in this in that SaaS businesses are sticky. And so while the churn I don’t want to minimize it, stable base of revenue should be able to maintain that through the year. I was an account executive covering financial services vertical and covering in New York.

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11 Disruptive Innovation Examples (And Why Uber and Tesla Don’t Make the Cut)

OpenView Labs

Our culture is fascinated with underdogs and overnight successes— companies, products, or services that seem to rise out of nowhere and completely change their respective industries. But these established companies drive what’s called “sustaining innovations,” which are modifications and improvements on existing services.