Business Model, Identity management and Scale

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Business Model

Identity management

Scale

The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

JUNE 9, 2025

Scale Efficiency Ratio What It Is : Revenue growth rate divided by cash burn rate The Benchmark : 2.0+ (growing twice as fast as you’re burning) Why It Matters : Shows you can scale without infinite capital. ServiceTitan’s strong performance likely reflects high-quality recurring revenue from essential workflow software.

B2B

B2B Marketing Scale Benchmarks

10 Inspiring Advocacy Marketing Examples from Top Companies

SmartKarrot

JUNE 10, 2022

The campaign generated around $180,000 in sales for Starbucks. The non-sales profit through the campaign was even greater. This way, the brand got more leads to engage for further sales growth. The program was apt for the type of business model the company has. But this was not the only profit.

Marketing

Marketing Scale Advertising Social Media

SaaS Brief

The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

10 Inspiring Advocacy Marketing Examples from Top Companies

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