Driving Success for Small to Middle-Market SaaS Companies
OPEXEngine
FEBRUARY 22, 2022
An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. eCommerce Marketplaces. SMM SaaS Go-To-Market Strategy.
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