Remove Business Model Remove Customer Lifetime Value Remove Investment Remove Marketplace as a Service
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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. eCommerce Marketplaces. SMM SaaS Go-To-Market Strategy.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it important to consider the efficacy of your strategy, but the cost of acquiring a customer as well. Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. Customer Lifetime Value ( CLV ).

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The Subscription Model is the New Standard

SaaSOptics

Magazines, newspapers, life insurance, phones, security services, and a long list of products and services have been sold for decades using the subscription model. The model has not really changed, but the relative importance has. In the crucible that is the hi-tech marketplace, change happens quickly.

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The Subscription Model is the New Standard

SaaSOptics

Magazines, newspapers, life insurance, phones, security services, and a long list of products and services have been sold for decades using the subscription model. The model has not really changed, but the relative importance has. In the crucible that is the hi-tech marketplace, change happens quickly.

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Top 10 Customer Service Trends for 2021

SmartKarrot

As more and more companies are realizing the need to become customer-centric, their investment in customer service – both financial and conceptual – is rising rapidly. The need to become efficient in all the customer service processes are becoming more relevant than ever.

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Top 10 Customer Service Trends for 2021

SmartKarrot

As more and more companies are realizing the need to become customer-centric, their investment in customer service – both financial and conceptual – is rising rapidly. The need to become efficient in all the customer service processes are becoming more relevant than ever.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). Depending on your business model and stage of growth, a partner program will likely take on different forms. Already pretty valuable, right?). Reseller Programs.