The product qualified lead (PQL)
Tom Tunguz
JANUARY 14, 2013
It’s typical to see outbound sales teams create new leads by cold-calling - think Glengarry. And marketing also qualifies leads (MQL) using online advertising, branding, content, email and other channels. When the sales team calls PQLs, customers typically convert at about 25 to 30%.
107 
Let's personalize your content