The product qualified lead (PQL)
Tom Tunguz
JANUARY 14, 2013
It’s typical to see outbound sales teams create new leads by cold-calling - think Glengarry. And marketing also qualifies leads (MQL) using online advertising, branding, content, email and other channels. Many of the SaaS companies I work with are buzzing about a new concept: product qualified leads (PQL).
110 
Let's personalize your content