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Why You Should Focus on Nurturing the Customer Relationship

Totango

Key metrics include: Business metrics that demonstrate how product engagement affects revenue. Adoption metrics that reveal how a customer uses the product. Outcome metrics that reflect product ROI. Don’t underestimate the value a satisfied customer can deliver to your brand image either.

article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

Key metrics include: Business metrics that demonstrate how product engagement affects revenue. Adoption metrics that reveal how a customer uses the product. Outcome metrics that reflect product ROI. Don’t underestimate the value a satisfied customer can deliver to your brand image either.

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7 Easy (yet efficient) Ways to Prove Customer Value

CustomerSuccessBox

If they continue to receive value, they’ll continue the relationship with your brand. Benefits can include: Product quality Problem-solving ability Brand’s reputation Advantages of Partnering you as a vendor, etc. The costs may include: Price of the product. Installation and Onboarding costs. Maintenance costs.