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How to Create a Services Marketplace

Neil Patel

Over the last decade, service marketplaces have sprung up and distributed how we work and live. For instance, Airbnb , a marketplace for vacation rentals, has over four million hosts who have welcomed over 800 million guests. Food delivery service marketplaces are expected to reach $154.34 That’s not all.

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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. What Is Data as a Service (DaaS)? Data as a service uses a cloud computing strategy to make business data readily available to stakeholders and third parties. What Are the Benefits of Using Data as a Service Tools? Who Benefits Most from DaaS Tools?

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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Others include PPC adverts, social media, or email marketing. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. The confirmation page includes instructions and further CTAs, like Connect with Us (on social media).

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7 Ways to Grow Your Company in a Competitive Market

How To Buy Saas

Focus on Your Unique Selling Proposition (USP) You must concentrate on your Unique Selling Proposition (USP) to stand out in a competitive marketplace. Your USP distinguishes your company from the competition and gives clients a compelling reason to choose your products or services.

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Content Localization Strategy Guide (with Examples)

Neil Patel

When done properly, content localization will allow brands to reach out internationally for global brand recognition and expansion. 5 Companies That Do Well with Localizing Content Global brands need strategies to attract local markets. How do they make a huge brand feel more like it belongs in different communities?

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Strategies to Increase Customer Retention: What Every Playbook Should Include

SmartKarrot

A high customer retention rate is a testament to a company’s customer-centric approach, resulting in increased profits, positive word-of-mouth, and enhanced brand reputation. The insights derived can help tailor products, services, and experiences that mirror their expectations and desires.