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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%. I like the idea of being long-term greedy, but short-term humble.

Scale 112
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Sales Hacker at SaaStock East Coast 2019: Live Coverage

Sales Hacker

SaaStock is a gathering of SaaS Sales Leaders, Founders, VCs, and anybody passionate about building a SaaS business. And make sure you’re following Sales Hacker on Instagram , Twitter , and LinkedIn. So how do you design a go-to-market strategy that ensures product-market fit stays strong?

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. Speaking your customers’ language will accelerate your sales and make your brand more engaging. Click To Tweet. You learn your customers’ language.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. Speaking your customers’ language will accelerate your sales and make your brand more engaging. Tweet this quote. You learn your customers’ language.