Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada
Intercom, Inc.
APRIL 18, 2019
Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%. I like the idea of being long-term greedy, but short-term humble.
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