Benchmarks Business Model Payment Solutions Product Marketing 
User Pilot
FEBRUARY 7, 2024
This guide will go over what the free trial conversion rate is, why it’s important to track, how to calculate it, what a good benchmark is, and the factors that influence it! An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Evaluating PMF.
OPEXEngine
MAY 18, 2021
SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .
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Baremetrics
JANUARY 24, 2021
The benchmark customer churn for SaaS for SMBs is 5%. We knew if we wanted to keep our business growing, we needed to figure out why so many customers were leaving, and provide the value-add they need to stay. We were looking to relaunch the user-driven, SaaS side of our businesses. At 19.20%, we were dramatically off-base.
OPEXEngine
FEBRUARY 22, 2022
Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. Some SMM companies may use all four depending upon the business model. Direct Sales.
ProfitWell
OCTOBER 16, 2019
As companies age, they get much better at understanding their customers’ needs and positioning their product and business model to meet those needs. Since every company, product, and market is different, it’s impossible to properly compare churn rates across different companies. What is a good churn rate?
ProfitWell
DECEMBER 9, 2019
From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Prioritize retention.
SaaStr
NOVEMBER 21, 2020
I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. And there’s a lot of benefit to running a software as a service, in general. So if you’re ERP, boom, Workday.
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