ProfitWell

JANUARY 10, 2020

Owing to differences in customer bases, product complexity, and price strategy, SaaS marketing is fundamentally different from promoting physical products. While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). But selling, for example, B2B pricing software?

Marketing 94

Marketing Strategy SaaS B2C 94

FastSpring

APRIL 26, 2022

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach.

Benchmarks 141

Benchmarks Churn Payments SaaS Payments 141

Sales Hacker

OCTOBER 7, 2021

Nikki Ivey is Cofounder of SDRDefenders and Head of Growth Development at Cultured Perspective, a Black owned Startup Consultancy. “An entrepreneurial leader and advisor from a technology background. You don’t have to know it all; seek feedback from trusted advisors. No one does it alone. Nikki Ivey. Hannah Rawls.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130