B2C, Engagement and Technical Cofounder

B2C

Engagement

Technical Cofounder

SaaS marketing guide: differentiate your SaaS marketing strategy

ProfitWell

JANUARY 10, 2020

While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). In regular B2C marketing, you can target a broader group of potential customers without having to account too much for who, exactly, you’re speaking to, or for their expertise level relative to your product and field.

Marketing

Marketing Strategy SaaS B2C

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Nikki Ivey is Cofounder of SDRDefenders and Head of Growth Development at Cultured Perspective, a Black owned Startup Consultancy. “An entrepreneurial leader and advisor from a technology background. You don’t have to know it all; seek feedback from trusted advisors. No one does it alone. Nikki Ivey.

Scale

Scale Sales Recruiting Sales Hiring VP of Engineering

Webinars

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Understanding User Needs and Satisfying Them

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Leading the Development of Profitable and Sustainable Products

How To Get Promoted In Product Management

MORE WEBINARS

SaaS Brief

SaaS marketing guide: differentiate your SaaS marketing strategy

170+ Women in Sales Share Their Career-Defining Aha Moment

Webinars

Stay Connected