Remove B2C Remove CTO Hire Remove Sales Funnel Remove Sales Hiring
article thumbnail

Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion.

Startup 52
article thumbnail

PR for Startups : Interview with PR Expert Julija Jegorova

Teamgate

Also, you are known to the media, meaning the public interest in the story is more obvious and placing a story takes less time. Moreover, big brands have a fantastic infrastructure in place and you are working in-sync with other teams (marketing, production, sales), meaning that your campaigns are always amplified.