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The B2B Marketplace Funding Napkin 2021

Point Nine Land

Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet.

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). Let’s dive in.

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135
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Is Seed the new Series A? (Video + Transcript)

SaaStr

We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. Education has impacted both the supply of … we’re talking about the B2B SaaS entrepreneurs and the supply of investors. Maybe fifty of them are B2B SaaS. It’s become cheaper.

New CTO 147
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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS).

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. And I think in a large part because we as the founders of the company knew better than anyone else what those individual learners needed. Want to see more content like this?

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