Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. I’ve helped their business, but they’re asking for help driving more customers.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

Software Platform Consulting

MAY 20, 2019

Fiverr, a marketplace for freelancers just joined the parade of software companies going public. The Fiverr filing sets up a comparison of Fiverr versus Upwork, the grand-daddy of freelancer marketplaces. Upwork Versus Fiverr: A Different Approach to Services. We call this the Service-as-a-Product (“SaaP”) model.

Marketplace as a Service 40

Marketplace as a Service Software Review SMB Web Development 40

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. 318: The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario. This episode is sponsored by TaxJar.

SMB 189

SMB Scale Startup Marketplace as a Service 189

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. We are going from having an enterprise business to having a mid-market business to investing in an SMB business. That’s the beauty of Workplace.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Chart Mogul

SEPTEMBER 15, 2023

No Wait, of Course That Is the Single Most Important SaaS Metric by Jason Cohen, A Smart Bear The purpose of a metric is to be a tool in service of your goals, timeline, size, circumstance, even philosophy, not as a master you are thoughtlessly obligated to obey. So I’ve had to confront their differences many times firsthand.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. B2B marketing, yes. So when I was at Microsoft I was doing consumer marketing and then when I moved to Exact Target I was doing B2B.

Sales Hiring 139

Sales Hiring Sales Recruiting Scale Software Review 139

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130