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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Their job is to enable go-to-market teams through "joining the dots" between tools, teams & data, optimizing the business rules that drive growth. Integrate sales CRM (Salesforce). But what most people miss.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. So we cracked open a basic programming book and we started learning how to write our first lines of software together. We do thousands of customer interviews every year, both with the individual and with the B2B buyers that buy our product.

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