article thumbnail

The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years.

article thumbnail

Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Their job is to enable go-to-market teams through "joining the dots" between tools, teams & data, optimizing the business rules that drive growth. Integrate sales CRM (Salesforce). But what most people miss.

article thumbnail

Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

So my father sat down with me in our basement, and I remember working in this makeshift workstation that we built together and we learned how to code, because back then there weren’t a lot of applications, there weren’t a lot of games, a lot of software to be used, so we actually had to create it ourselves.

B2B 133