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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. The playbook?

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

On this podcast, we share stories from global SaaS leaders like Ryan, that you can use to inspire new growth strategies in your own business. And I just started a consulting business, it was a service business. Corporate learning is really enterprise SaaS. Ryan Austin 01:00 Sure.

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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

Beyond access to this massive pool of pre-committed cloud spend, B2B marketplaces unlock larger buyer budgets, accelerated deal velocity and valuable co-sell opportunities with the cloud providers. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

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SaaStr’s Podcast “Best Of Guide” Our Top 10 Podcasts of All Time

SaaStr

How did David make his way into the world of SaaS? 2: Tien Tzuo, Founder & CEO @ Zuora Shares the $100m Question All SaaS Founders Must Ask. #2: 2: Tien Tzuo, Founder & CEO @ Zuora Shares the $100m Question All SaaS Founders Must Ask. What changes as a SaaS business scales? Why are metrics so important?

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How JumpCloud Handles Over 100 Million Unique Daily Data Points From Their Product

OpenView Labs

This isn’t a one-size-fits-all approach, nor do I think we did it perfectly, but there are some guiding principles that will work in any business model and that should serve as a resource during implementation. What JumpCloud does and how we’ve adopted our analytics approach to the business model.

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Fintech SaaS: The State of Play for 2024

Panintelligence

Ask anyone in Fintech SaaS about the shifts of the last 18 months and you’ll hear stories about investment shortages, rising churn rates, and market consolidation. This presents a significant challenge to Fintech SaaS founders. Our latest Fintech SaaS series intends to find out. Gone are the days of the free-money era.