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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. billion acquisition.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

And I just started a consulting business, it was a service business. And that kind of gave us a little bit of a head start to then bring together a couple of angels and like early stage investors to hire our first couple engineers and really pivot from being a service company to starting the path to becoming a software company.

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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

Beyond access to this massive pool of pre-committed cloud spend, B2B marketplaces unlock larger buyer budgets, accelerated deal velocity and valuable co-sell opportunities with the cloud providers. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

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SaaStr’s Podcast “Best Of Guide” Our Top 10 Podcasts of All Time

SaaStr

About the episode: Tien Tzuo is the Founder and CEO of Zuora, one of the fastest-growing SaaS companies that has been at the forefront of the rise of subscription business models. They have funding from some of the best in the business including the likes of Benchmark, Sequoia, Redpoint and Marc Benioff, just to name a few.

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How JumpCloud Handles Over 100 Million Unique Daily Data Points From Their Product

OpenView Labs

This isn’t a one-size-fits-all approach, nor do I think we did it perfectly, but there are some guiding principles that will work in any business model and that should serve as a resource during implementation. What JumpCloud does and how we’ve adopted our analytics approach to the business model.

Scale 64
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Fintech SaaS: The State of Play for 2024

Panintelligence

The origins of Fintech SaaS From its origins as a B2C payment enabler to a staple across insurance, lending, compliance and more, Fintech SaaS now boasts a solid foothold within B2B and B2B2X markets. New SaaS Fintech technologies, products, and services emerge every year. B2B SaaS Fintechs: The blueprint for success?