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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. Rico Mallozzi, Sr.

Scale 218
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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS companies deliver software applications over the internet on a subscription basis, simplifying access and management for users.

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Navigating Choppy SaaS Waters

Chart Mogul

SaaS startup growth has taken a hit as well as we noted. In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight. Further Reading.

SaaS 52
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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

Congratulations you’ve built a product that’s proven itself in the marketplace! Thought I wanted to be an engineer, quickly realized I actually prefer the customer facing side of the startup world. I’m sure all of you that are startup founders love your companies and your products, but I have so much love for all of them.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. You really have to think of Workplace as a SaaS startup within Facebook. When Workplace became a real thing at Facebook, I was in London.

Scale 151
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Create Pricing Models Like AWS and Twilio with Events-Based Billing

Chargify

Backed by an army of developers, data engineers, and finance professionals, this events-based billing model allowed these large companies to directly link the value that their services provided with the cost presented on a customer’s invoice. What Amazon Web Services and Twilio Get Right. How AWS Does It.

AWS 98
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Using Gross Margin to Score Your Product’s Maturity

OpenView Labs

Related read: Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup. Creating a marketplace does just that. For example, when coming to a cloud vendor, deciding to be vendor agnostic at the time of product design ensures you aren’t tied down to AWS, Microsoft Azure, or Google Cloud. Not always.

Scale 52