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How Amazon Web Services (AWS) Achieved an $11.5B Run Rate by Working Backwards

Hitenism

In 2006, after Amazon Web Services (AWS) helped pioneer what we now call the cloud, product development changed forever. Today, one-third of daily internet users visit websites built on top of AWS. AWS is now an $11.5B run rate business and has made up for an incredible 67% of Amazon’s operating revenue last quarter.

AWS 189
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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

Benefits of using Expense Categories in SaaS The main expense categories for any SaaS company are: Cost of Revenue Research & Development Sales & Marketing General & Admin These four categories are the standard for describing costs and expenses of any SaaS company from Salesforce to Zoom to your startup. New Gross Margins?

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Frontegg Announces $5M Seed Round for First of Its Kind SaaS-as-a-Service Platform Aimed at Accelerating Global SaaS Innovation

Frontegg

Presenting: the first pre-built suite of universal SaaS capabilities, enabling SaaS teams to focus on core features, shorten time-to-market and drive user adoption. Frontegg provides a set of pre-built, essential SaaS product capabilities that easily integrate within any new or existing SaaS application.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

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Infrastructure at speed: 5 lessons learned from building Intercom in Europe

Intercom, Inc.

Until now, Intercom has been a multitenant application hosted in a single region in AWS. We identified some “ known unknowns” too; problems we needed to solve, but didn’t know how just yet – like integrating the new region into our billing system. And so our former CTO and co-founder Ciaran Lee decided we were just going to start.

Scale 234
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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're generating something that's brand new, like a brand new category, nobody understands about it.

Startup 52
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SaaStr Podcast #385 with Balsa Founder & CEO Paul Rosania

SaaStr

What does really effective product marketing mean to Paul? Why does Paul believe that the builders are the new pro athletes? It’s faster to get this to market and iterate on it and make it great if we skip over a lot of those controls. In a COVID world, where employee appetite is actually pretty high to try new tools.

CTO Coach 180