OpenView Labs
JANUARY 29, 2020
This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. Freemium benchmarks. Find out here. Yes, Freemium Businesses Need Salespeople.
Outseta
JANUARY 20, 2020
In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.
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Outseta
OCTOBER 11, 2019
Both markets segments are over-served and highly competitive. Beyond that, the scope of the product Dimitris was proposing was significant—we wouldn’t just be building a CRM, or a subscription billing system, or a set of customer messaging tools… in order to deliver on our value prop, we’d have to deliver an awful lot of product.
Outseta
MAY 8, 2020
New waves of technology come and go in the blink of an eye, each with its own wave of new founders trying to flip their start-up in a newly hot market segment. There’s an awful lot of nuance here and the devil is in the details. And to make matters worse, they again have just about no self awareness when it comes to this issue.
OpenView Labs
JUNE 4, 2019
Video streaming took the entertainment industry completely by surprise, quickly rising from the bottom of the market as a low-cost way for people to watch shows and movies to eventually disrupting the cable industry and driving video rental stores into the ground. They were cheap, small, and portable … but the sound quality was awful.
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