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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

What I’m going to do is talk a little bit about what we’ve seen over the course of the last year and then also talk about some metrics we track or we encourage our founders to track as they’re building their businesses, and then, lastly, try to go through a few predictions for the next couple of years.

Cloud 100
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Everything You Need to Know About Freemium Pricing

OpenView Labs

For certain customer profiles or market segments, it may be necessary to combine freemium with a sales team. Key Metrics to Track for Converting Freemium to Paid. Here are the metrics you absolutely need to be tracking to get freemium right. Read in more detail here to figure out what makes sense for your business.

Pricing 82
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10 Years In Tech

Outseta

New waves of technology come and go in the blink of an eye, each with its own wave of new founders trying to flip their start-up in a newly hot market segment. There’s an awful lot of nuance here and the devil is in the details. And to make matters worse, they again have just about no self awareness when it comes to this issue.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

Startup 52