AWS Generative AI Product Marketing 
SaaStr
NOVEMBER 7, 2023
Within the next 12 months, Adam Seligman, VP of Generative Builders at AWS, believes there will be an inversion of SaaS. He believes we’re rapidly approaching that new world where anyone can build a great SaaS product. Now, it’s time to knock over all of these beliefs with generative AI. What does that mean?
SaaStr
MARCH 1, 2024
Generative AI is a platform shift where models can take inputs such as text, image, audio, video, and code and generate new content into any of the modalities mentioned. They just happened to launch AWS and ended up capturing way more value just in themselves than the entire on-prem storage market before them.
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SaaStr
DECEMBER 14, 2023
With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. Google Cloud Platform, on the other hand, is in a very different set that also competes with Microsoft, but AWS is considered their biggest competitor in the market.
Sales Hacker
DECEMBER 8, 2023
Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! Use timing as a forcing function. Frame solutions, rather than features alone.
User Pilot
JUNE 27, 2024
Additionally, you should consider obtaining relevant certifications, such as Certified Product Manager (CPM) and Certified Product Marketing Manager (CPPM). These come in handy for moving to senior product management roles. They play a crucial role in aligning user expectations with product features and functionalities.
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