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Product-Led Growth (PLG) For Startups

Mucker Capital

But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Should they focus on the setup, the onboarding flow, the free user experience?

Startup 52
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SaaStr Podcast #385 with Balsa Founder & CEO Paul Rosania

SaaStr

So the external one is, the metrics bore out that we have made the right decision here. Is there hiring decisions? Paul Rosania: So let’s imagine I went to you as a CTO. Tell me, what’s the hardest role to hire for today? Were there lessons from it? In what ways do you think the writing is so powerful?

CTO Coach 167