5 Interesting Learnings from Xero. As It Crosses $650m in ARR.
SaaStr
MAY 19, 2019
Churn is 1.1% Most of the companies in this 5 Interesting Things Series have had net negative churn from SMBs (e.g., Xero’s SMB churn isn’t zero. Aim for that at least in your SMB segment if you can, and if you can provide at least as much value as Xero. Inclusive of upsells and churn, their ARPU is $29.25
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