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5 Interesting Learnings from Xero. As It Crosses $650m in ARR.

SaaStr

Churn is 1.1% Most of the companies in this 5 Interesting Things Series have had net negative churn from SMBs (e.g., Xero’s SMB churn isn’t zero. Aim for that at least in your SMB segment if you can, and if you can provide at least as much value as Xero. Inclusive of upsells and churn, their ARPU is $29.25

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20 quick insights on Customer Success and SaaS metrics with Dave Kellogg

ChurnZero

Following the webinar, we invited Dave to give his rapid-fire takes on tracking the retention of auto-renew customers, calculating customer lifetime value as a startup, comping CSMs on expansion, determining the importance of measuring time to value, and much more. tech ops, AWS, technical support).

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SaaS Growth Levers: The Entrepreneur’s Guide to SaaS Success

SmartKarrot

They are: Scaling Customer Lifetime Value. And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. Customer Lifetime Value.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & One is your churn. SaaS businesses have churn. Two is the growth of your existing customers. Churn, think we’re all familiar with what churn is. Average revenue per customer.

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Product Analysis in SaaS: Types, Steps, and Tools

User Pilot

You can use it to find the touchpoints that are essential for customer success. Churn and retention analyses help teams understand why users leave or stay with the product. Customer Retention Rate is the percentage of users who continue using the product. To conduct product analysis, choose clear goals and ways to measure them.

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Subscription renewal: getting customers to renew subscriptions

ProfitWell

For subscription companies, it’s tempting to resort to questionable subscription renewal tactics like these to keep customers around for as long as possible, since churn can be so disastrous to your bottom line. Automatic renewals prevent forgotten payments, which helps improve retention and combat customer churn.

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It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!).

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