A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)
SaaStr
APRIL 30, 2022
Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & The second constituent there is the developer. Why do developers love SaaS products? One is your churn. SaaS businesses have churn. Two is the growth of your existing customers.
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