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MongoDB’s Playbook for Breaking Into and Dominating a Market

OpenView Labs

As a newcomer with a fresh take on the database, they needed a way into an already crowded market. Francesca Krihely , current Senior Director, Developer Experience and Growth at Snyk, was Director of Growth Marketing at MongoDB when the company built its first developer community.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. In my past life as a growth marketer, we did a lot of testing.

Startup 52
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State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

78 times in the AWS … ADABAS was referenced in the Amazon press release and earnings announcement. This Amazon giant is telling the market what’s driving their growth and their future very directly, by their actions and by their words. Twice for retail. Sky is falling, world is ending, hunker down.

Cloud 162