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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. More SaaS companies will adopt product-led growth.

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OpenView’s Top Product Led Growth Content from 2019

OpenView Labs

The end of the year typically means content calendars are full of roundup articles and trends to look out for in the new year. 2019 was the year of the End User and the rise of Product Led Growth. What is product led growth? 2019 Expansion SaaS Benchmarks. Our 2019 Expansion SaaS Benchmarks Report is live!

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State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

Join Bessemer Venture Partners’ Byron Deeter and Kristina Shen as they take a look at trends and predictions for the cloud industry in 2019. 78 times in the AWS … ADABAS was referenced in the Amazon press release and earnings announcement. Want to see more content like this? Join us at SaaStr Annual 2020. Twice for retail.

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