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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. More SaaS companies will adopt product-led growth.

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OpenView’s Top Product Led Growth Content from 2019

OpenView Labs

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. 2019 Expansion SaaS Benchmarks. Our 2019 Expansion SaaS Benchmarks Report is live! Everywhere you look there are dominant SaaS companies with thriving products.