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The Next Big Opportunity in Mobile Advertising

Tom Tunguz

A digital tragedy of the commons, each additional mobile application a user downloads decreases the odds of an average application re-engaging a user. After all, the time spent on mobile isn’t increasing fast enough to cover the marginal application. After all, most of the internet ad spend is on re-engagment.

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The Most Important Feature In KitKat No One is Talking About

Tom Tunguz

In addition to creating a much better user experience, deep-linking enables five important secular trends in mobile: First, mobile application developers will use mobile search engine optimization to re-engage users. Third, new advertising opportunities will be created for developers. Kayak and Orbitz.

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Authentication: Methods, Protocols, and Strategies

Frontegg

The traditional authentication process created several challenges: Traditionally, each IT system or application would handle its own authentication. This created a burden on application developers and meant that authentication systems were non-standard, in many cases not secure. Security Assertion Markup Language (SAML).

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7 Best Application Security Guidelines For Smart Software Teams

Audacix

Conduct Regular Security Audits Performing regular security audits is a fundamental step in web application security. These audits help identify vulnerabilities, weaknesses, and potential risks within your applications. Hard-coded passwords can pose a security threat to your applications.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Look at the many search results using the term ‘mobile application developer’ in the screenshot below. Look at how the Fiji Travel ad below focuses on potential customers. If you just copy your competitors, you’ll get lost in the noise of the search engines. You need to get stand out, which means you need compelling copy.

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