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The Next Big Opportunity in Mobile Advertising

Tom Tunguz

The typical mobile phone’s home screen is occupied by more than 30 applications. A digital tragedy of the commons, each additional mobile application a user downloads decreases the odds of an average application re-engaging a user. The mobile cost-per-install market is measured in the billions.

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The Most Important Feature In KitKat No One is Talking About

Tom Tunguz

Quietly mentioned in yesterday’s press conference about Google’s Android update is a new feature that will change the way people use their mobile phones, search deep-linking. With KitKat, Google is applying its world-class crawling and search technology to the content and data within mobile applications.

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Authentication: Methods, Protocols, and Strategies

Frontegg

Any computing system can and should have authentication—hardware appliances, networks, servers, individual workstations, mobile devices, and internet of things (IoT) devices. The traditional authentication process created several challenges: Traditionally, each IT system or application would handle its own authentication.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Look at the many search results using the term ‘mobile application developer’ in the screenshot below. Look at how the Fiji Travel ad below focuses on potential customers. OnePlus built a strong desire for its mobile phone using this ad strategy. You need to get stand out, which means you need compelling copy.

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