SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. AI can create churn drivers, and that data can be useful for customer success or for sales teams to have proactive conversations with customers.

Scale 171

Scale AI Search Azure AI 171

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Strategy 103

Strategy Marketing Social Media AI Search 103

SmartKarrot

MARCH 2, 2022

To grow and succeed in such a dense market, it is important for SaaS companies/product owners to come up with an effective growth marketing framework – with 100% effective growth marketing strategies. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 97

Growth Marketing Software Marketing SaaS 97

User Pilot

FEBRUARY 28, 2024

These tools help with improving retention, enhancing the user experience , and making data-driven decisions. You can use them when monitoring in-app experiences, launching new features, and tracking campaign performances. Google Analytics 4 is great for tracking marketing campaigns. Funnel analysis in Google Analytics.

Payment Solutions 104

Payment Solutions Data Analysis Software Review SaaS Payments 104