Kellblog

JANUARY 24, 2020

They’d even have decay functions where downloading a white paper got you 10 points, but you’d lose a point every week since if there you had no further activity. At one company I ran, our single largest customer was initially scored a D lead because the contact downloaded a white paper using his Yahoo email address.

Software Review 98

Software Review Marketing Software Outsourced Development 98

Sales Hacker

OCTOBER 7, 2021

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Joyce Johnson.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Unbounce

JULY 12, 2023

How you can increase the volume and variety of your creative output using AI How you can improve your prompts If managing your data privacy is even possible in this new AI age Listen to the episode to find out about how (human) marketing agencies can fare against marketing robots… or maybe team up and create an even more powerful force.

AI 98

AI ChatGPT Merchant Services Underperforming Technical Team 98

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

ProfitWell

AUGUST 5, 2019

Effective B2B marketing allows marketing teams to effectively educate, acquire, and retain customers. Collaborate with team members on research and discovery. At this step in the buyer’s process, the person tasked with initial research brings their findings to other members on the team for feedback and consultation.

B2B 97

B2B Strategy Marketing Scale 97

Sales Hacker

DECEMBER 8, 2017

Spike in acquisition purchasing power – validated via Tomasz Tunguz. Acquisition speculation – are there more possibilities that could impact SaaS in 2018? Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Re-Thinking the Role of the SDR.

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96