The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight
Casey Accidental
FEBRUARY 22, 2024
In the SaaS-like network model, the supply is in charge of generating the majority of the demand, and the product acts as mainly a fulfillment or monetization vehicle for the supply. Acquiring supply doesn’t get easier over time, because the product isn’t generating demand that supply has to come to the platform to access.
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