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The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. Shifting from Customer Acquisition from Field Sales to Customer Support. As a result of the fragmentation, SMB SaaS companies need to reach and market to 1,000 times more companies than their enterprise counterparts.

SMB 100
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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Spike in acquisition purchasing power – validated via Tomasz Tunguz. Acquisition speculation – are there more possibilities that could impact SaaS in 2018? Customer acquisition costs are spiking at tremendous rates. For example, you might write an industry-specific white paper with unique best practices.

Scale 96