User Pilot

SEPTEMBER 19, 2023

Let’s start with one question: why do you need a PLG funnel? The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. Cross-functional hinderance.

Scale 103

Scale Technical Review Acquisition Sales Funnel 103

ProfitWell

JANUARY 10, 2020

As a result, you’ll often find yourself building a SaaS marketing plan with multiple parts to address the different stages of the sales funnel : social media for the early stages, buying guides and high-quality content for the discovery phase, and glossy demos for the later stages. Price strategy. Focus on benefits.

Marketing 94

Marketing Strategy SaaS B2C 94

How SaaS Works

OCTOBER 25, 2019

These are the real-world lessons learned from founding a SaaS company from ground zero to growing it all the way to acquisition as well as case studies from other SaaS companies who have both succeeded and failed. A qualified lead is simply a lead that has been vetted to some degree and is ready to be advanced in your sales funnel.

Sales Funnel 40

Sales Funnel SaaS Government Market Segmentation 40