SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. The second constituent there is the developer. Why do developers love SaaS products? Customer acquisition. Customer Lifetime Value (LTV).

SaaS Payments 236

SaaS Payments Metrics Payment Methods Scale 236

SaaStr

SEPTEMBER 12, 2019

At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion. I have a team of people who work on numbers. And, wonderful products. But it worked.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

ChurnZero

AUGUST 11, 2020

Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit. Customer Success teams are in a unique position to listen to their customers’ challenges. You and I both know how awful it feels to have someone disregard what we say and focus on their end goal instead.

Retention 97

Retention Strategy Underperforming Technical Team Software Review 97

OpenView Labs

JANUARY 29, 2020

This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. Freemium Model for SaaS – The Good, The Bad, and The In-between. Freemium benchmarks.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

SaaStr

JULY 1, 2020

She manages a huge global team. It has a portion of its revenue that’s very sensitive to the economy and a lot of startups in the customer base, good and bad, right? I’m looking at it and I’m like, “Who’s got the Wall Street Journal subscription? Four, people in the sale? Jason Lemkin: None.

Merchant Services 186

Merchant Services Scale Sales Recruiting Sales 186

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was managing a team of 15 and the company had grown to about 140 employees. How the hell does that happen? We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145