Acquisition AWS Operational efficiency. Scaling 
OpenView Labs
FEBRUARY 11, 2021
Offering free usage is par for the course as a SaaS customer acquisition strategy. Scale reveals the depths of operational leverage. Operational efficiency and COGS. The pressure that growth puts on operations increases COGS, thereby compressing margins.
Sales Hacker
NOVEMBER 10, 2020
The acquisition process [21:55]. The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, previously, absolutely unthinkable. He scaled Spiceworks, Outbound Engine, and he’s now at Mailgun.
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