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Using Gross Margin to Score Your Product’s Maturity

OpenView Labs

Offering free usage is par for the course as a SaaS customer acquisition strategy. Operational efficiency and COGS. The pressure that growth puts on operations increases COGS, thereby compressing margins. Related read: Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup.

Scale 52
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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

The acquisition process [21:55]. And really, when I actually lived in Austin in early 2019, and everybody was talking about the TrendKite acquisition and about the impact that you all made even before you and I met. We actually brought in a CEO for our series B, Eric Holston, and Eric was operational efficient.