SaaStr

MAY 15, 2024

B2B is finding more consumers and prosumers paying, and B2C is finding Enterprise and business use cases. Acquisition costs are dramatically lower for consumer and word-of-mouth distribution can go viral. Enterprise SaaS has a much higher average revenue per paying account, while consumer is around a $0.35 average realized LTV.

Subscription 250

Subscription Payment Features B2B Mobile 250

OpenView Labs

DECEMBER 15, 2020

Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . B2B buyers want ecommerce buying experiences. And why shouldn’t they be?

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 40

Scale Startup Technical Review Software Review 40

Sales Hacker

OCTOBER 7, 2021

As the Chief Growth Officer for Wheels Up she focuses on revenue generation through new client acquisitions within the sports, entertainment, and corporate sectors. After 5 years within the B2C space building top-notch Customer Experiences and developing Corporate Partnerships, Tamina transitioned to B2B sales in 2019. Tamina Zaheri.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130