The Web3 Marketing Stack: The Next Big Wave in Crypto
Tom Tunguz
JUNE 22, 2022
The behavioral patterns in web3 differ driven by anonymity, communication patterns on discord and telegram, and the consequences of using tokens as user acquisition, as governance votes, and currency. Of course, daily active users and cohort metrics will hydrate dashboards. There’s no bridge between web2 & web3 data, yet.
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