Remove Acquisition Remove Advertising Remove Marketplace as a Service Remove Payments
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Clever ways to approach digital advertising in your game marketing. Podcast Full Interview : Audio Listen online or find it on more podcast services.

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

Plus, the price tag on those more established businesses often run into the billions. Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care?

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

The ‘haves’, defined by growing quickly out of the gate and then maintaining 50% or faster revenue growth at significant scale, have seen their valuations skyrocket over the years. It’s tempting to prioritize new customer acquisition as your top growth priority. . Explore Untapped Revenue Streams. These can be lucrative, too.

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5 customer acquisition strategies for winning new customers

Intercom, Inc.

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Hopefully this will give you some ideas on how to build sustainable growth for your business.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Average Revenue per Customer. Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. The last kind of constituent here is investors and business owners. Transcript.