Who is Generation Alpha, and Why Are They Important to Marketers?
Neil Patel
FEBRUARY 23, 2021
By 2025, this group will reach a worldwide population of more than two billion. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives. Most of their parents are Millennials.
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