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The Future of B2B SaaS Investing with G2, Accel, Salesforce, Inspired Capital and SaaStr

SaaStr

The deep dive here: And G2’s summary here: In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on the current B2B SaaS investing landscape and what we can expect in the years ahead. Deals aren’t any better or easier to get done, but some optimism is back.

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The future of Embedded Payments: 2024 predictions for software companies

Payrix

Embedded Payments have become a popular feature in the ecosystem of software developers who understand their role in driving better user engagement, value, growth, and competitive advantage. standard into effect by 2025. But in the rapidly evolving world of digital payments, nothing stays the same for long.

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?From 0 to 6 Million Users in 5 Years: How ClickUp Stood Out in a Crowded Market with Chief Creative Officer Melissa Rosenthal and Chief Growth Officer (Video)

SaaStr

By 2025, more than half of the workforce will be made up of millennials and Gen Zs, with the innovative ideas they bring to the table. . Use social media to reach your target audience, engage with them, and keep tabs on industry trends. Winning the B2B SaaS game will involve rethinking your user engagement and marketing approach.

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Conquering In-app Subscription Management: A Guide for Subscription Businesses

Chargebee

For businesses, it’s a powerful growth engine, unlocking new revenue streams, boosting user engagement, and enabling monetization of free apps. Projections forecast this to rise to $270 billion by 2025, with 77% of the revenue coming from in-app purchases, underscoring the ascent of mobile subscriptions.

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Secrets to Revolutionizing Enterprise Sales Growth with End-to-End RevOps with Calendly CRO Kate Ahlering (Video)

SaaStr

How customers come into the sales funnel, when, where, and how they’re engaged are becoming increasingly digitalized. Gartner predicts that 75% of the highest growth companies will need to deploy revenue operations by 2025.” . 73% of digital natives are responsible for B2B decision-making at their companies .

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for.

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Three Steps to a Winning B2B Customer Experience Plan

Totango

In many cases, a small number of B2B clients account for a large percentage of a company’s revenue, leading to a need for multiple engagement models for effective relationship management. Today’s B2B customer researches, purchases and engages with products online. Make sure that you’re providing a user-friendly, engaging experience.

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