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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

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An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. It helped them overcome some of the initial challenges, but over time it started creating other problems. What is Buffer. Tweet this quote.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS).

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Is Seed the new Series A? (Video + Transcript)

SaaStr

We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. Education has impacted both the supply of … we’re talking about the B2B SaaS entrepreneurs and the supply of investors. Maybe fifty of them are B2B SaaS. It’s become cheaper.

New CTO 146
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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

In this presentation, Pluralsight co-founder and CEO Aaron Skonnard will discuss how Pluralsight successfully transformed its business to serve both individual and enterprise customers independently and will share his lessons for SaaS companies looking to tap into individual customers to sell into enterprises and vice versa.

B2B 132
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SaaStr Podcasts for the Week with InCountry and Y Combinator — July 19, 2019

SaaStr

250: Peter Yared is the Founder & CEO @ InCountry, the startup that allows you to operate globally with data residency as a service meaning they store your mission-critical data in it’s country of origin, without compliance. Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud.