Retention Marketing: How to Build a Retention Strategy that Works
User Pilot
JULY 23, 2020
You’re signing up new users for your SaaS product every day. If “marketing” is only a matter of new customer acquisition for you, then you’re missing the point of being in SaaS. The overwhelming majority of SaaS business revenues come from renewals and upsells, as the diagram above shows. Congratulations! Say that again?!?
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