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When and How to Build Second Products

Casey Accidental

Besides building a growth model and forecasting your growth from it, which I absolutely recommend you should do, what are the factors that contribute to how quickly you need to be investing in that second product after the first product finds product/market fit? B2B requires suite expansion. Why does B2B require suite expansion?

Payments 113
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Move Over Subscriptions. The Future Is Elastic And Built Around Relationships.

Chargify

It’s likely that you have seen one of Martech’s Marketing Technology Landscape diagrams illustrating the rapid growth from ~150 players in 2011 to over 5,000 in 2017: Increased competition and saturated markets have eroded differentiation and perceived-value between products. with numerous upsell and cross-sell opportunities.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. That’s typically the AWS model, depending on how much space you take, service space, you will pay more. This wasn’t the case. I mean, this is quite new.

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How SaaS is Like Monty Python and 6 Other Things I Learned at SaaStock 2019

Chart Mogul

This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago. Consumerizing even more parts of the activities of a typical business (logistics-as-a-service, etc.) A photo journal of SaaStock 2017.

Scale 71
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How SaaS is Like Monty Python and 6 Other Things I Learned at SaaStock 2019

Chart Mogul

This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago. Consumerizing even more parts of the activities of a typical business (logistics-as-a-service, etc.) A photo journal of SaaStock 2017.

Scale 52
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The Sendgrid Journey: Scaling From Growth Stage to $2B Acquisition in 4 Years (Video + Transcript)

SaaStr

Sameer Dhokalia: It turns out if you do ask those two basic questions of 100 people in your business, you will learn an awful lot about what needs to be focused on. ” And I believed at that point, our company had been, at that point, 2017, we’re eight years old. The investors had been in the business for a long time.

Scale 138
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11 Disruptive Innovation Examples (And Why Uber and Tesla Don’t Make the Cut)

OpenView Labs

Both disruptions radically redefined content platforms, business models, and customer habits. These models used vacuum tubes and offered excellent sound quality, but they were inefficient, clunky, and expensive. They were cheap, small, and portable … but the sound quality was awful. Smartphones. Retail medical clinics.