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Builder beware: marketing tension in product-first companies

Intercom, Inc.

Below you can watch me deliver that talk in London’s Roundhouse, or read on for a written account. The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. In the world of subscription-based business models, your product better deliver.

Marketing 191
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

Below you can watch me deliver that talk in London’s Roundhouse, or read on for a written account. The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. In the world of subscription-based business models, your product better deliver.

Marketing 165
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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. Does Bob agree with the notion that channel sales have completely died in the world of SaaS? I always say kind of tele-sales are the most important form of kind of training in terms of sales.

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UserOnboard’s Samuel Hulick on designing paths, not products

Intercom, Inc.

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. We had them on the podcast way back in 2016, and they’ve even been a guest contributor to our book Intercom on Onboarding.

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In a world. where the subscriber is the center

ProfitWell

Recurly—provider of enterprise-class subscription billing management for thousands of businesses worldwide—raises $19.5 Breaking down technical concepts for sales, customers, and partners to better understand. Now we understand how Beyond Pricing low-key raised $2 million in 2016, and now announces a crazy $42.5

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. There was no strike price or vesting schedule associated with these units—they were simply granted to employees based on performance or as a recruiting tool. You read that right—two!

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The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics (Video + Transcript)

SaaStr

And we were about a $50 million sales run rate, but I’d never done a media interview. Ryan Smith: So the first media interview or press release we did, we said, “Hey, we’re raising a series A round, and Julie Bort from Business Insider got on the phone and was like, “How old are you? .” Think about that.