How to Target Generation Z Through Paid Ads
Neil Patel
MARCH 17, 2021
For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. Or, as consulting firm McKinsey puts it : As access becomes the new form of consumption, unlimited access to goods and services (such as car-riding services, video streaming, and subscriptions) creates value.
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